Only the fit, young and smart need apply.
One hundred and twenty people were selected, enough to colonise Mars. For that was Yahoogle’s plan, to make Mars habitable. Of course new ships would be sent every five years, for five times, but the Moon’s life span was only another three – who knew if the other ships would even leave earth in time?
So that auspicious day – October 18, 03:16am – The Pioneer space transport vessel left Cape Cod. And at 12:24 pm in Australia’s outback the Pioneer was leaving orbit and was in just the right spot for one Mark Cunning to lift his iPhone and capture the now legendary image.
After four years and eight months, things were going smoothly with the next ship on schedule to leave; 25% of the moon remained intact and humanity was at an unprecedented level of co-operation. Then the first murder on Mars happened: a Virginity employee had killed Yahoogle’s Chief of Mars. He claimed to have found documents of Yahoogle intention to own Mars and treat it as yet another colony, denying Virginity any royalties. He claimed the Chief attacked him and he acted in self-defence. History would reveal the Virginity employee had tried to rape the Chief’s wife.
Chaos erupted in the Yahoogle United Territories, mass killings of any Virginity employees or any affiliates of the company were a common occurrence in the week that followed the news. Even the breed of dog used in vintage Virginity advertising was slaughtered on sight. It would be known as Redweek.
But the non-Yahoogle United Territories rebelled, claiming that the fate of every man was not Yahoogle’s to own. All Yahoogle branding was burned, particularly if someone was still wearing it.
Reebokitek and NIKK were the first to declare support for opposing sides, Pear – now a shadow of its former dominance, but still owner of the Former United States – tried to broker peace talks, but to no end.
The Brand Wars had begun.